It's official, Joss Whedon declared Firefly dead, saying that it is just too hard a sell. The $25 million demoestic box office probably didn't help much, but a lot of that can be blamed on Whedon's reliance on viral marketing and Universal's decision not to treat it like a blockbuster. Did they really think they could make money with so little advertising up front?
Of course, there us some dispute as to what Joss actually meant by the word "closure"
BTW, go by the new Serenity DVD, whch may help convince the powers that be that a new movie would be economically feasible.
Posted by Chris at December 21, 2005 11:38 AM